Work Samples
Hello, welcome!
I'm a UX/Product designer with end-to-end experience
I designed and wrote around 97% of the code for this site, the last 3% being AI for some interaction animation scripts. The site has been tested on mobile/tablet/desktop and Win/MacOS/iOS devices. I use Google Analytics on it, and I took a little extra time to set it up so that the browser print function spits out a formatted formal resume, and that's what I use when applying.
Below you'll find more examples of my professional work with some tl;dr results and as well as the more detailed context in which the work was completed.
Thanks for taking the time to visit!
Uniting the Platform
At Digimarc, I drove a massive organizational change in product strategy to build cohesion between what had previously been an IP/Legal/Engineering led effort full of disconnected products and proof of concepts.
This resulted in a united platform housing all the company's products under a single user database, while also transforming a B2C style walk up experience into the white-glove enterprise onboarding their target audience expected. Not bad work for a designer sitting in marketing.
Targeted CX
Digimarc spent many years running primarily as a licensing IP company. The company struggled in its transition to a full product company, and had a storied history of doing compelling proof of concept work, but faced challenges when attempting to ship product to be integrated into existing end-user workflows.
In a company of 200+ people, 70% of them engineers, I elbowed my way from a seat in marketing to become the company's first user experience professional and helped them relaunch products centered around the needs of their actual end users.
Subscription Modeling
A stable, but parked, product came to be in danger due to the sunsetting of a third party payment system. In attempting to fix this issue, I found that some out of date language in the company's terms and services effectively locked us into "forever" pricing, which meant not only that we couldn't increase the price, but also just led to a ridiculous amount of tech debt to support old pricing models. Pulling at that thread led us to a complete, but cost-effective, revamp.
Customer Support
In the politics at play at Digimarc, many organizational units were playing hot potato with support. Everyone recognized its importance and the need to get it right, but politically it was also known to be a lot of thankless production work, requiring a lot of maintenance.
I am not known to be one to shy away from a job just because it's hard, so I picked up support and ran with it. I developed our digital support strategy and executed the design, then worked with our IT development team to deploy a cost-effective solution using our existing salesforce licensing.