Experience
Digimarc Corporation
Software & Technology - Beaverton, Oregon
UX Design Lead (2021 - Feb 2023)
Oversaw user experience and user interface for any customer facing mobile, web, or desktop application produced by the company. Transitioned to focusing exclusively on UX duties including user journey maps and personas for a massively diverse user base and co-wrote user stories with individual product owners.
Performed UX research in the form of usability studies for new feature capabilities with our user base of customers and partners.
Employed Figma to create low and high-fidelity mockups and prototypes, enabling efficient workflow establishment and final design creation. Utilized prototypes to solicit feedback and ensure design alignment with stakeholder expectations.
Sr. UX Designer (2018 - 2021)
Produced Journey Maps, Wireframes, Design, and Front-End work for most all of Digimarc's web (9), mobile (2) and desktop software (2) in an AGILE development environment. Produced HTML5/CSS3 mock ups for prototyping purposes and then in many cases, final production front end code.
Executed Digimarc's brand across all digital experiences, unifying their look and feel and establishing a stronger company brand for all digital products.
Performed competitor analysis for marketing & UX decisions. Defined and wrote detailed requirements for new products & features.
Worked with cross departmental development teams to execute the implementation of complex software systems, while managing multiple projects concurrently.
Drove and delivered the design and implementation of the company's primary user portal, unifying and housing previously disparate product portals.
Sr. Web Developer (2015 - 2018)
Oversaw all information architecture on corporate website and numerous ancillary web properties.
Acted as liaison between marketing, sales, and IT to implement online marketing and provide sales support.
Worked across all these departments to juggle internal department stakeholder requirements, conversion optimization needs for meeting business objectives, while maintaining a friendly user experience that catered to a diverse user base.
Saved the company large sums of cash by working with IT to replace and/or reduce vendor contracts with better, internally managed solutions.
Successfully managed various tools for analytics, such as Google Analytics, Google Adwords, Demandbase, and Pardot to measure, track, and build custom reports on campaign successes and identifying areas for site improvements. Helped define new site goals and definitions of success as we switched focus for the corporate site from lead generation to audience education.
Established an influence in the product strategy and UX design of all company web products, eventually transitioning into a heavier UX role.
Web Specialist (April 2013 - 2015)
Developed numerous mobile and responsive websites and designs for Digimarc Discover App demos. These were used by our sales team during a large event show, and helped land our first large client for our flagship product.
Developed and implemented a full-on corporate redesign, resulting in a 100% increase in lead generation. Also improved on tracking of analytics, and handled data in the marketing automation platform, Pardot.
The Game Lodge
Tabletop Hobby Gaming Retailer - Tigard, Oregon (November 2015 - October 2018)
Co-Owner
Successfully owned and operated a board game store in Tigard, OR, establishing a reputation as a go-to destination for board game enthusiasts.
Spearheaded the development of a robust web presence, leveraging social media and other online platforms to promote the store and its events. As a result, increased store visibility and generated strong foot traffic, particularly from out of town visitors.
Demonstrated exceptional skills in procurement and vendor relationship management, successfully negotiating with suppliers to obtain in demand products at reasonable prices. Maintained strong vendor relationships to ensure timely and reliable product delivery.
Dealer Spike
Auto, RV, and Powersports Dealership Web Service Provider - Wilsonville, Oregon
Front End Web Developer (September 2011 - January 2013)
HTML/CSS build outs, implemented jquery features and proprietary CMS functions.
Graphic Products
Label Printer & Supply Manufacturer - Beaverton, Oregon
Sr. Web Designer (April 2009 - September 2011)
Designed & updated websites, created graphics and illustrations using industry standard Adobe products (Photoshop & Illustrator).
Skills & Software
Skills:
Requirements Gathering/Writing, User Journey Mapping, Competitor Analysis Research, AGILE methodology (scrum master / product owner), UI Design, UX Design, UX Research, Information Architecture, Marketing Automation, Responsive & Adaptive Design, Wireframing, Prototyping, Conversion Optimization, Search Engine Optimization, Web Marketing Strategy, Front-End Development
Languages:
HTML5, CSS3, Javascript
Software:
Adobe Photoshop, Adobe Illustrator, Adobe XD, Wordpress, Sitefinity, Google Analytics, Google Adwords, Balsamiq, Pardot, Salesforce.com Knowledge Base, Jira, Confluence, Bitbucket, Bamboo, Articulate 360, Figma
Frameworks & Libraries:
Bootstrap, FontAwesome, Materials
I use HTML5 and CSS3 for both interactive prototyping and finished projects in production environments.
I have over a decade of experience using Adobe Creative Suite products, primarily Photoshop & Illustrator.
I use Atlassian products, such as Jira, Confluence, Bitbucket and Bamboo to organize and develop collaboratively.
I use wireframing, primarily with Figma, to establish lo- and hi-fidelity workflow prototypes.
I use Google Analytics and Adwords to predict, measure, and define success on the web.
I am familiar with many common frameworks and CMS such as Material, Bootstrap, and Wordpress.
Education
Mississippi State University BFA in fine arts with an emphasis in Graphic Design • Graduated summa cum laude